ISSN: 0799-1487

Critical Thinking and Career Choices in the Creative Industries

Ray Hitchins

As the coordinator for the Entertainment and Cultural Enterprise Management (ECEM) degree offered by the Institute of Caribbean Studies at The University of the West Indies (UWI), Mona, I interact with many young people who enter the UWI grappling with uncertainties and concerned with aligning their developing career interests with the need to earn a good and reliable salary. For many students, their perspective can be summed up by a common desire to avoid the dreaded 'nine-to-five job' or, as they see it, spending their lives trapped by four walls and a desk. While some might interpret this as a sign of immaturity, many of these students display a strong work ethic, an entrepreneurial instinct, and are often creative and selfmotivated.
Section: Articles