The BSc. Management (Marketing) programme at The University of the West Indies, Cave Hill, Barbados: Focusing on student feedback to improve service quality and student satisfaction

Tara A. Chase

Abstract


The aim of this research was to evaluate the Bachelor of Science (BSc.) Management (Marketing) programme determining how it could be improved to satisfy its primary customer, the student. A focus group was conducted to gather the students' feelings about the programme. Additionally, interviews were conducted with the programme facilitators to determine what improvements they wished to see within the programme. It was recognised that students preferred practical methods of learning to theoretical and were motivated by the completion of authentic projects that allowed them to make a contribution to society. It is hoped that implementation of the recommendations of this research will not only increase student satisfaction and the quality of the programme but will positively benefit The University of the West Indies, Cave Hill, Barbados and the business community.

Keywords


student feedback; improvement; service quality; higher education; student satisfaction; authentic projects; focus group

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